ActivateLIVE

Entrepreneurs attend plenty of events designed to inspire them. ActivateLIVE was built around a different question: What happens when you create a room specifically designed to help founders act?

Brandfelt Activation developed ActivateLIVE as an intimate, implementation-focused experience connecting growth-ready entrepreneurs with the expertise, resources, and brands that could help them move their businesses forward.

But creating another founder event wasn’t the goal.

The opportunity was to build a highly curated environment where founders could receive meaningful support while giving brand partners direct access to business owners actively looking for solutions.

The value of ActivateLIVE starts before anyone enters the room.

Rather than building an audience around registration volume alone, Brandfelt designed an application and intake process that identified each founder’s stage of business, current challenges, and areas where they needed support.

That created a room of 50 founders who were not simply interested in entrepreneurship. They were actively working through identifiable finance, marketing, and growth challenges.

For participating brands, that changed the role of sponsorship. Instead of paying for visibility around the experience, partners could become part of the solution founders came to find.

ActivateLIVE brought founders and brand partners together through consultation-style experiences designed around implementation rather than passive information sharing.

Participating organizations including Grow with Google, Truist, and Entrepreneurs of ADCOLOR contributed expertise directly to the experience.

The result was a different kind of brand interaction: real conversations between partners with relevant resources and founders with relevant needs.

Each founder engaged with a consultation-style experience valued at more than $2,500, while partners gained meaningful access to a curated audience of business decision-makers.