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Full Service Brand Activation

When you want it designed and run by the same team.

Our activation team leads the experience strategy and project management from beginning to end, bringing together and managing trusted event planners, event marketers, staffing firms, production teams, and other specialized partners needed to execute the experience.

You get the benefit of full-service support without losing the strategic through line between what the experience was designed to accomplish and how it comes to life.

Let's Activate

What this solution solves…

  • Limited internal capacity to manage multiple partners and work-streams.
  • Lack of experienced specialists handling planning, marketing, staffing, and production without having to coordinate every firm yourself.
  • Disconnect that can happen when strategy and execution are handed off between teams.
  • Not having one strategic lead keeping the objective, audience experience, partners, and measurement connected from beginning to end.
Let's Activate

What We Do

1

Experience Strategy + Design

We define the desired outcome and design the experience around what the organization needs to accomplish and what the audience needs to think, feel, or do next.
2

Partner + Project Management

We identify and coordinate the right event planning, marketing, staffing, production, and activation partners for the experience, then manage the work against one shared strategy, timeline, and objective.
3

Experience Execution Oversight

Our partners bring their specialized expertise. BrandFelt keeps the pieces connected by overseeing execution to ensure planning, marketing, production, staffing, partnerships, and audience touchpoints remain aligned with the experience strategy as it moves from concept to reality.

4

Audience Continuity

We plan for the relationship before, during, and after the experience, connecting the live moment to email, social, web, text, content, and other channels that keep audiences engaged beyond the room.
5

Measurement + Reporting

We measure the experience against the objectives established at the beginning, bringing together insights from across the activation to understand what worked, what moved, and what should happen next.

Who This is For

This is for organizations that need strategic leadership and project management across the full experience, with specialized partners brought in to execute the work.

A strong fit for:

  • Organizations planning high-investment or high-visibility signature experiences
  • Teams that need one strategic lead managing multiple event partners and workstreams
  • Organizations without the internal capacity to coordinate event planners, marketers, staffing firms, production teams, and other specialists
  • Teams that want strategy to remain connected to execution, rather than being handed off once planning begins
  • Organizations that need to demonstrate what the experience produced beyond attendance

What Your Team Leaves With

A strategically designed experience with the right specialists around the table, one team managing the moving pieces, and a clear through line from objective to execution to measurable results. Our activation team leads the strategy. Our partners bring specialized expertise.

Together, we move the experience from vision to activation.

Let's Activate

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We are a brand experience management firm working with corporations, institutions, nonprofits, and growing brands to build strategy and infrastructure around on-site activations, sponsorships, launches, and community experiences. Our goals are to help organizations develop clear calls-to-actions that align with operational goals, build brand ambassadors, and develop systems for long-term integration.

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Let's Activate