Lamb and Honey

The Brief

Lamb & Honey is a faith-based skincare brand rooted in natural ingredients and purposeful storytelling.

As an e-commerce brand, local pop-ups and vendor markets gave Lamb & Honey an opportunity to put its products directly in front of new customers, build relationships, and generate sales.

But every market represented more than a day of selling products.

The objective was to make each vendor activation work harder by creating opportunities to build the customer base, generate revenue, and continue the relationship after the event ended.

Over the course of four years, Lamb & Honey partnered with BrandFelt to develop a more intentional approach to vendor activations across Atlanta.

The Gap

The booth could attract attention, but the bigger question was what happened after someone stopped. Like many e-commerce brands participating in physical events, Lamb & Honey needed its vendor activations to translate into measurable business growth. That meant looking beyond day-of sales.

The brand needed a strategy for:

  • Capturing customer information
  • Increasing email sign-ups
  • Encouraging purchases before and during events
  • Increasing order value
  • Following up with customers after the event
  • Turning first-time buyers into repeat customers

The Strategy

BrandFelt treated each vendor activation as more than a sales opportunity. We built a strategy connecting visibility, conversion, and retention before, during, and after each event.

  • Create an Experience Worth Stopping For: We supported booth design and activation strategy that made Lamb & Honey’s presence inviting, recognizable, and aligned with the brand.
  • Build the List: We created opportunities to turn event traffic into email subscribers, giving Lamb & Honey a way to continue the relationship after the event.
  • Sell Before the Event: Pre-event marketing and promotional strategies helped generate awareness and sales before customers arrived at the booth.
  • Extend the Relationship: Post-event follow-up helped Lamb & Honey reconnect with shoppers and create opportunities for repeat purchases.

The Activation

Over four years, Lamb & Honey activated at high-traffic Atlanta destinations including Macy’s, Atlantic Station, and Ponce City Market.

BrandFelt supported the strategy and execution across:

  • Vendor booth design
  • Activation strategy
  • Pre-event marketing
  • Pre-sale strategy
  • Email list growth
  • Day-of sales strategy
  • Post-event follow-up

Each activation followed a simple customer journey:

Discover → Engage → Purchase → Connect → Return

The booth created the connection. The strategy kept it going.

Event Details

Client: Lamb & Honey

Experience: Retail Pop-Ups & Vendor Activations

Audience: Skincare Consumers & Local Shoppers

BrandFelt Role:

  • Experience Strategy
  • Vendor Activation Strategy
  • Booth Design
  • Marketing Strategy
  • Customer Retention Strategy

Format: Multi-Event Retail Activation

Markets: Atlanta, Georgia

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Whether you’re starting with an idea, an existing event, or a business objective, Brandfelt helps determine what the experience needs to produce and builds the strategy to move it there.

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