Skip to main content

Event Strategy & Design

When you know something needs to happen but can’t yet say exactly what it should accomplish.

Before the venue, vendors, programming, and production decisions start adding up, we help you determine what the experience actually needs to produce. Together, we define the objective, design the experience against it, and build the measurement framework that will tell us whether it worked.

Let's Activate

What this solution solves…

  • You know an event or experience belongs in your strategy, but you are not yet clear on what it should look like.

  • You have a date, audience, or general concept, but need a stronger strategic foundation before moving into planning.

  • You have produced events before but struggled to connect attendance, engagement, or excitement back to a measurable organizational goal.

Let's Activate

What We Do

1

Objective & Audience Definition

We identify what the organization needs the experience to produce and who needs to be moved in order to produce it.
2

Experience Strategy

We translate the objective into an experience concept, audience journey, engagement strategy, and key moments that give the event a reason to exist beyond gathering people in a room.
3

Strategic Experience Design

We establish the strategic direction for programming, messaging, partnerships, touchpoints, and other experience elements so your execution team has a clear framework to build against.
4

Measurement Framework

We determine what should be measured, how it will be captured, and what success should look like before the experience happens.

Who This is For

Organizations preparing for a conference, gala, launch, community activation, employee experience, donor event, or other high-investment experience.

Marketing, development, community engagement, or leadership teams that need to establish the strategy before handing execution to an internal team, event planner, or production partner.

Organizations that want to be able to answer a simple question before spending heavily: What should this experience actually move?

What Your Team Leaves With

A clear experience strategy your internal team, planner, production company, or other execution partners can use to move forward. You leave knowing who the experience is for, what it needs to accomplish, how it should be designed to get there, and how you will know whether it worked.

Let's Activate

Stay Active

Ok, so you’re not ready to plan your next experience. Join our newsletter to receive updates on trends to get more information on when and how to start.